perseon holding a question mark
Customer Feedback, Surveys
8 minute read

Survey Feedback

Team Responsely
February 18, 2021

Do you find it difficult to get responses when gathering survey feedback from customers or employees? Don’t worry, you’re not alone. The reluctance of people to voice their opinions has always been an ever-present dilemma for marketers and managers alike.

Creating a customer satisfaction, or employee survey that always gets a response is almost impossible, but increasing the chances for an answer isn’t.

All you need to do is promote participation, or minimize the amount of effort required for someone to answer your survey questions. Increased employee engagement and customer feedback can be achieved if you know the tips and tricks to follow.

In this article, we’ll show you what to keep in mind if you wish to raise the amount of survey feedback that you receive. We’ll also give ideas on the proper survey questions to ask whether you’re making a customer satisfaction query, an employee survey, or even a student review form.

What Are Survey Feedbacks?

Essentially, survey feedback is a measure of employee or customer satisfaction on a particular process or product. These survey questions are intended to quantify the opinions of the users of your products or processes into quantifiable data.

Getting this information straight from the intended users of whatever your business produces is a lot more helpful than blind research. Customer feedback is essentially a roadmap of the places in your enterprise that needs support or improvement.

Eliciting them from your customers or employees may not be the easiest of tasks, but this feedback is a gold mine for any type of business.

customer satisfaction graphic

Why Use Survey Feedbacks?

There are several reasons why you should use survey feedback in order to assess the performance of your business.

For one, the data itself is a factual representation of how your business is doing. If you’re looking for customer satisfaction levels, customer feedback provides exactly that. There’s nothing theoretical about the results that you get. You may be receiving only a small sample of a larger data set, but it’s still a fair representation.

Another good reason to rely on customer satisfaction feedback surveys is that they are relatively inexpensive. As long as you have the proper tools, they can be easily created, and the data in them easily gathered.

How to Make a Proper Survey Feedback: A Step-by-Step Walkthrough

In this section, we’ll give you a point-by-point walkthrough of what to keep in mind when you’re creating your customer satisfaction survey. Planning for your feedback survey will not only speed up the process, but ensure you get usable data.

1. Determine which parts of your business you want to survey

Although getting customer feedback for your entire business may seem ideal, the lack of focus may be detrimental in the end. Remember that customers, employees, students, and other users will already be reluctant to complete your survey.

An open-ended question on a long and tedious questionnaire won’t be met with any enthusiasm, and will probably be ignored. Try to limit your questions to a particular portion of your operations at a time if you can help it.

2. Make sure that the survey questions are to the point

The purpose of a customer feedback survey is to get relevant data, so making sure that they fit the topic is a must. Also, you should always ask questions that can be easily answered.

As mentioned, using open-ended-questions isn’t encouraged. Try to limit the amount of effort required in finishing your survey to increase the chances that they get answered.

3. Use appropriate tools to create your survey

Another good idea would be to avail of online tools like Responsely when making your surveys. Not only do they make the creation of the forms themselves easier, they automate the collection of data when customers respond. Using a survey tool ultimately simplifies the process considerably.

understand your customers

4. Make sure that the data can be easily collected

Related to the previous point, the collection of data is also a very important aspect to remember. A customer satisfaction survey is useless if you can’t interpret the data that you collected.

Also, be prepared to handle numerous responses if necessary. Although customer feedback responses aren’t usually numerous, that can change depending on the number of your customers.

Even a fraction of a thousand can still be too much if you’re unprepared. As mentioned, using survey tools like Responsely helps a great deal in this regard.

Survey Feedback FAQ

Why Is Survey Feedback Important?

Gaining customer feedback is important for a business. The amount of customer satisfaction your enterprise has is usually directly proportional to the amount of profit it makes.

You can’t improve failing parts of your business, or support highly profitable ones if you have no idea what they are. Data from survey feedback can help you find out.

What Should Be Included in a Feedback Survey?

The items that you should include in a feedback survey depend on what you’re conducting the survey for. If this is about employee engagement, then asking questions appropriate to that topic is ideal. Customer satisfaction surveys should include only the products you want to actually evaluate.

What Kind of Questions Are Suitable for a Feedback Survey?

As mentioned above, open-ended questions aren’t ideal as they will only serve to tire people that wish to answer. Try to keep your questions neutral, and if you’re using multiple choice questions, make sure that the choices are balanced.

Also, make sure that any questions you ask haven’t been answered in previous questions. Repeating an inquiry over and over will only serve to annoy those you wish to survey.

we want your feedback illustration

What Should I Remember When Conducting a Customer Feedback Survey?

If you wish to make a customer feedback survey, you should remember that those you want to answer your questions are reluctant to do so. Always structure your questions so that they’re easy to answer, and use multiple choice questions, if possible, to further decrease that burden.

The Importance of Feedback

Hopefully, this article has given you a better idea of what survey feedback is, and how it can help develop your business. Whether it be customer feedback, or a simple rating survey, knowing how to collect this data effectively is essential to your enterprise’s growth.