Feedback chalkboard
Customer Feedback
8 minute read

How to Ask for Feedback

Team Responsely
February 18, 2021

If you’re finding it hard to ask for customer feedback in order to try and improve your business, then fear not. You’re not alone.

It’s surprisingly hard to ask for feedback from people especially if there isn’t a quick and simple way to provide a critique. Some customers simply can’t be bothered, and getting them to respond is challenging.

Fortunately, there are now easy ways to at least entice your clients into providing you with the constructive criticism that’s essential to the development of your enterprise. Using some modern tools, and utilizing some clever techniques, you may find that customers become more comfortable providing feedback.

In this article, we’ll show you some tips and tricks to entice your clients into providing customer feedback. We’ll outline ways on how to ask for feedback and how to utilize that valuable insight for the benefit of your business.

What Is Customer Feedback?

So, what is exactly is customer feedback and how does knowing how to ask for feedback matter?

Basically, these are the collected reviews, experiences, and opinions of your clientele that are condensed in a way that enables you to gauge the productivity of your operations. This data shows you the parts of your business that have room for improvement or growth.

For a business to flourish it won’t do just to maintain the status quo. It has to develop or it will stagnate and eventually get overtaken by those with more innovative ideas. If you know how to ask for customer feedback, you’re essentially allowing your clients to make those innovative ideas for you.

Why Use Customer Feedback?

Simply put, customer feedback provides valuable insight into areas of your enterprise that can use immediate improvement.

Customer satisfaction should be a goal of every business as it usually equates to earning profits. Addressing the particular areas that your clientele has problems with gives you the chance to gain more customers and retain the ones you already have.

Data you receive from customer feedback isn’t simply theoretical representations of how your business is running. It is a real-time critique of the enterprise that you can use to create both present and future courses of action to improve your operations.

types of feedback

How to Ask for Feedback: A Step-by-Step Walkthrough

What makes customer feedback tricky to collect boils down to two main points. First, people aren’t usually eager to share their opinions.

Unless it’s a failing that’s bad enough to garner an immediate negative response, most will just shrug and switch to other products or services. The second point is that if you are actually successful in enticing customer feedback, there’s a tendency to get overwhelmed with all the replies.

Here are several techniques you can employ to both encourage your customers to share their insights, and how to handle the resulting data:

1. Determine your reasons for asking for feedback

Are you looking for new items to add to your product line? Do you want to know why some services aren’t performing to expectations?

Asking yourself these questions beforehand makes it easier to determine the directions that your feedback questions will take and what kind of questions you’ll ask. Do you want suggestions or reviews? There’s no point in asking questions that you don’t need an answer for.

2. Be specific with your questions

Once you’ve made a clear plan on the subject of your inquiries, it’s time to narrow them down. Asking vague questions will just discourage a response. Yes or no questions aren’t helpful either as they don’t give you concrete points to improve upon.

If you wish for customers to provide a review, ask specifically for a review. If you wish to know how to improve a service, make sure to let the customer know this. Not only will this allow the client to answer your questions properly, it will also provide you with more relevant data to use.

3. Use automated or online tools

Modern technology has provided us with better ways to reach our clients. Reviews can be easily sought through social media, and online surveys and feedback forms can be automated.

Services like Responsely not only makes creating these review or feedback forms easier, it allows you to easily interpret the resulting data from it as well.

Responsely features

4. Remember to appreciate valuable feedback

Customers like being appreciated, and even a small thank you can only ever increase customer satisfaction. Try to make sure that you don’t use form letters though, or even if you do try and use a template that makes the response seem personal.

user experience graphic

How to Ask for Feedback FAQ

How do you write a feedback question?

As indicated above, it’s preferrable to ask straight to the point questions as these are easier to respond to, and provide better data. Decide on the overall subject of your feedback form and make sure that your questions remain on topic.

How do you encourage feedback?

Trying to reach out personally to customers, either through email, by phone, or even face to face has been known to be an effective way to garner feedback. Even a simple post on social media be used effectively to encourage clients to leave their opinions. Online tools like Responsely makes it easy to create personalized feedback forms that encourage responses.

Are there ways to encourage users to leave reviews?

Acknowledging customers whenever you use their opinions for improvement encourages them to give more. Knowing that a company appreciates their feedback is a great motivator.

When should you ask for customer feedback?

There is no concrete timeline on when you should ask your customers for feedback. A good baseline would be at least twice a year at regular intervals. This allows you to monitor any changes in the business in a timely manner.

What can I do with all the data I collect from customer feedback?

Depending on the kind of questions you ask, almost anything. You can pinpoint which products aren’t selling well and why, or find out what services seem to be in demand. Using online tools like Responsely allows you to collate data you receive much easier.

Feedback Matters

We hope that this article has given you a concrete idea on how to ask for feedback properly and effectively. Having access to such valuable information is imperative in ensuring the success of your business endeavors.