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8 minute read

Embed Survey in Email

Team Responsely
February 18, 2021

Are you having trouble trying to embed a survey in email in order to get higher chances of a response? We’ll you’re not alone.

Although the process itself isn’t exactly hard, it’s not really that well known. Most usually leave links in their emails and leave it at that, but going the extra step does increase responsiveness.

Fortunately, you can easily familiarize yourself with how to incorporate a survey form or survey question in your emails. A true survey email should really be answerable in the message itself.

In the article below we’ll show you simple ways on how to create embedded surveys in order to increase the chances of a response.

Whether you’re using automated survey tools like Responsely, or free ones like Google Forms, we’ll give you the basics that you need to know. Creating a survey invitation fully adjusted to your customers’ needs should be an easy process.

What Are Embedded Surveys?

Embedded surveys, simply put, are survey invitations that are answerable directly in the emails themselves.

As opposed to survey links which redirect users to another website, these allow you to respond to the survey questions without any additional steps. Believe it or not, this does make a great difference in getting responses back.

Customers usually aren’t very keen on voicing out their opinions, whether good or bad. For every single feedback that you receive, there could be hundreds more that are never made.

Customer feedback is essential to know which parts of your enterprise need improvement, or be expanded. If using embedded surveys can increase the chances of feedback, then it’s worth it.

customer answering survey

Why Use Embedded Surveys?

As mentioned above, customers have a tendency to ignore survey links or third-party forms in general. Even the additional step of clicking on a link can be enough to discourage responses. Most of the time, unless a customer can answer a survey question the moment that they see it, they won’t bother doing so.

This is what embedded surveys try to take advantage of. Customers will open emails usually for curiosity’s sake, and if your questions can be answered then and there, there’s a good chance you’ll get replies. Even that slight increase in feedback chances is enough of a reason to use embedded surveys.

How to Embed a Survey in Email: A Step-by-Step Walkthrough

The basic steps to embed a survey in emails is similar no matter the tools you use are. It’s basically copying your survey form’s HTML code and then pasting them in your email message.

Google Forms actually has a button that can directly embed any survey you create into a Gmail account, but this isn’t recommended.

Most people that receive survey emails with a Gmail address will avoid them for fear of phishing. Most that see Gmail messages from people they don’t know place them directly in a spam folder.

The basic steps to embed a survey in email are as follows:

1. Create survey in whatever app you use

Whether you’re using Google Forms, Responsely, SurveyMonkey or others, this step will take longer as this is the part where you design the form itself.

Try to make sure your questions remain on topic, and as much as possible create multiple choice survey questions so it’s simple to answer. The more accessible it is, the greater the chances of getting an answer back.

feedback form

2. Get the HTML code of the survey form you created

The way to do this will be different depending on the tool you use in creating the survey form. Good survey apps like Responsely or SurveyMonkey will have a dedicated tab where you can find the HTML code of the form you just made.

This will often be marked by the ‘<>’ symbol indicating it as web code. Either copy this code, or download it as a HTML file. If you copied the code to a clipboard, open Word or another text processor and save it as a HTML file.

3. Incorporate the code into your message

Open the mailing application that your business uses. Whether it be Outlook, or another app of your choice. Open the HTML file you just saved so that the code gets incorporated into the message itself. Edit it as you deem fit. Once you’ve settled on the overall look, the message is will be ready to be sent out to your clients.

Embedded Survey FAQ

How Do I Create an Effective Survey?

If you wish to create as Survey that will not only be easy to answer but will be useful to your business, plan your topics beforehand. Know exactly what it is you wish to gain from this survey even before asking the first question.

Do you want to know which products perform well? Create questions ranking all of your products. Want to know why a product isn’t selling? Create ones that rate your products individually. IF you plan beforehand, you’ll get more use out of the responses.

How Do I Embed Google Form in Outlook Email?

As Google will only embed the HTML code to and from a Gmail account, you can send the form to your own email address then forward it using Outlook. To do this click Send on the Google Form and type in your address.

Make sure that the ‘Include form in email’ toggle is on. From here, use Outlook to forward the email from your inbox to those you want to send the message to. You may want to edit the headings beforehand.

What Should You Avoid in Survey Questions?

Try to avoid loaded or leading questions. These assume facts that aren’t established and may end up annoying the customer you want answers from. Asking questions as ‘How much do you like our product?’ assumes that they already like it. Try neutral questions like, ‘Can you rate our product?’ instead.

online survey graphic

Wrap Up

Hopefully, this article has given you an idea of how to embed a survey in emails. Using embedded surveys increases the chance of getting feedback from your customers compared to merely using survey links. This feedback is extremely important when it comes to growing your business, and further developing your enterprise.